Papers

• SMI Working Papers
• Conference Proceedings
• Other Papers of Interest
• Other Sources of Papers

SMI Working Papers

Alliances and Ethics in Social Marketing
Alan R. Andreasen, Georgetown University
Minette E. Drumwright, The University of Texas at Austin

Intersector Transfer of Marketing Knowledge
Alan R. Andreasen, Georgetown University

Nonprofit Marketing Summit Conference (March 16-17, 2000)
(PDF file - requires Adobe Acrobat Reader®)

5th Annual Innovations in Social Marketing Conference (July 18-20, 1999)
(searchable conference program maintained by the University of Hawaii)

A 7-step Social Marketing Model
Les Robinson, Associate Director
Social Change Media

Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors (PDF format)
Michael L. Rothschild, Professor
School of Business, University of Wisconsin, Madison
(PDF file - requires Adobe Acrobat Reader®)

Demographic Market Research/Social Marketing in Prevention
William J. Bailey, Executive Director
Indiana Prevention Resource Center at Indiana University

Developing Social Marketing Messages for Covering Kids
Sharyn M. Sutton, President
Sutton Social Marketing / LLC

Planning a "social" marketing campaign involves six steps
Prevention Newsline, Winter 1992
Indiana Prevention Resource Center

Selling Good Behavior
Patricia Braus
American Demographics, November 1995

Social Marketing Can Enhance Prevention Programming
PREVENTION Alert, Volume 1, Number 6, October 24, 1997
National Clearinghouse for Alcohol and Drug Information (NCADI)

Social Marketing, Persuasive Communication of Public Health
Jerry Jaker, President
Minnesota Institute of Public Health

Social Marketing For Organizations
John Shewchuk, Communications Specialist
Ontario Ministry of Agriculture, Food and Rural Affairs

Annotated Bibliography of Social Marketing Resources
A component of Health Canada's "Social Marketing Network"

Sutton Social Marketing Publications
Sutton Social Marketing / LLC