Alan R. Andreasen
Alan R. Andreasen is Professor of Marketing at the McDonough School of Business of Georgetown University. He is a specialist in consumer behavior and the application of marketing to nonprofit organizations, social marketing, and the market problems of disadvantaged consumers. He is the author or editor of twelve books and numerous monographs. His most recent books are Strategic Marketing in Nonprofit Organizations (5th ed.) coauthored with Philip Kotler of Northwestern University (Prentice-Hall 1996), Cheap But Good Marketing Research (Business One Irwin 1988) and Marketing Social Change (Jossey Bass, 1995). He has also published over 100 articles and conference papers on a variety of topics and serves on the Board of Reviewers of the Journal of Consumer Research, the Journal of Consumer Policy, Social Marketing Quarterly, and the Journal of Public Policy and Marketing. He is Past President of the Association for Consumer Research.home about us social marketing success stories
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