Executive Director

Social Marketing Institute

The newly formed Social Marketing Institute seeks a dynamic Executive Director to launch the Institute and lead it towards achieving the mission and objectives set out in its recently developed business plan. The Institute is committed to advancing the practice and science of social marketing, the application of commercial marketing concepts and tools to social programs. (See our website at: www.social-marketing.org) The Executive Director, reporting to the Board of Directors, will have overall responsibility, authority and accountability for strategic, programmatic, administrative and financial management operations of the organization. The Executive Director will lead with intellect and creativity in a cooperative environment, exercising good judgment, and providing a broad vision for the Institute and its mission.

Qualifications

The Executive Director must be a proven leader, preferably with a strong marketing background. He or she must have the stature and skills to work at the highest levels of government agencies, nonprofit organizations, business corporations, foundations and academic institutions to develop awareness, appreciation and support of social marketing. He or she must be a strategic thinker, a visionary who demonstrates an enthusiastic commitment to improving significantly both the practice and science of social marketing. Specific qualifications include:

• Solid experience - - or at least familiarity - - with social marketing and the use of marketing concepts in non-corporate environments
• Record of successful decision-making in a complex organization
• (Preferably) Work experience in both private and public/nonprofit sectors
• (Preferably) Familiarity with health behavior issues and with policy and practice interventions

Send resume, cover letter, salary requirements, and list of references to: Alan R. Andreasen, Interim Executive Director, Social Marketing Institute, 1825 Connecticut Ave. NW, Suite S-852, Washington, DC 20009 or via e-mail at: aandreas@aed.org.

Deadline: December 11, 2000