About UsSocial Marketing Institute - What is it?
What will the Institute do?
Who should support it?
What value can the Institute provide?
Organization and operation
The Social Marketing Institute is being created to advance the science and practice of social marketing. Social marketing is the use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well being and that of society. It is an innovative approach now being implemented by groups as diverse as the Centers for Disease Control and Prevention, the American Cancer Society, the U.S. Agency for International Development, AARP, and private sector companies whose strategies incorporate both business and social objectives.
Planning for the Social Marketing Institute began September 1, 1999 with a significant grant from the Robert Wood Johnson Foundation.
The Institute will learn, develop and facilitate the application of the very best social marketing practices in a wide range of settings all over the world. It will do this by maintaining constant touch with frontline social marketing practitioners, cutting-edge private sector marketers, and top rank academic programs and institutes. When fully operational, the Social Marketing Institute will undertake all of the following activities (and undoubtedly more):
The Social Marketing Institute can be a powerful ally for those corporations, nonprofit organizations, government agencies and foundations that seek to achieve important social objectives as part of their basic missions. For corporations, this may be:
The resources and activities of the Social Marketing Institute can meet critical needs in the planning and implementation of social change programs around the world. The Institute can:
The Institute will have a full time staff and will be overseen by a prestigious Board of Directors. It will be funded by foundation grants, fees for conferences, publications and the like and membership subscriptions. Subscribing members will be entitled to nominate individuals to serve on the Institute Advisory Committee, which will provide guidance for the Institute's consulting, research and conference activities.
To join the Social Marketing Institute ListServe, subscribe to firstname.lastname@example.org through email and type subscribe soc-mktg <your name> in the message body (i.e., subscribe soc-mktg John Smith).
To unsubscribe, send an e-mail to email@example.com and, in the message body, put: unsubscribe soc-mktg.
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